Established brands suffer often based on the impacts of market changes. Every company has or needs a reason to be. The point of difference.Many companies disappointed their consumer and their trade partners, they lost their reason to be - and they lost their sense for allocating new business opportunities.

Traditional multi brand trade is impacted by the digitalization the most. Digital channels are pulling traffic. Established brands who pulled consumer in, lost their glory and got overdistributed. New vertical retailer have based on their business model significant advantages (fast, flexible, huge consumer insight data).

Several trade partner created there own store/chain as a brand. Created in store experience and local leadership. Many asked about products and new brands which support this strategy.

More and more institutes want to prepare their students the best possible way for the business reality. This business reality has its base on the academic teaching and is getting the connection to the business reality by instructors from the industry. 

A great idea and a founder of a start up which is burning for his business are the key ingredients for success. But sometimes there are some elements or someone missing for the real breakthrough. 

More and more institutes want to prepare their students the best possible way for the business reality. This business reality has its base on the academic teaching and is getting the connection to the business reality by instructors from the industry. 

the-white-room.eu  started up as a one man team  but is supported by talented people on a free lance base or pro bono. These people fill up the empty room with their individual skills. The more requests arise, the more people out of different areas are needed.

NGO´s are searching for new ways to help the poorest in the world. New challenges emerged,like the peoples movement created by the search for better life´s in foreign countries (not to be mistaken with refugees escape  because of war, conflicts or persecution). This is caused due to global social misbalance and has  ahuge impact on social peace around the world. 

Nevertheless,  it is a fact that human individuals have their  roots where they were born and raised. They have a native connection to theircountry and people. Only if we  can support/develop decent living standards in their  home countries the situation of this kind ofmovement will change.

Social Business could be a solution. It is targeting a social problem, its aim is to increase social impact, its a none dividend company concept and it´s  self sustainable (please check the work of Nobel Peace Prize laureate Professor Muhammad Yunus)

Yes, the planet can not be our customer but our responsibility. 

Having worked my whole life in the textile industry (started in the late 80s) it took me too long to realize that the textile industry is the second largest industry poluting our planet.

Today we are much wiser. Are we? We know about recycle, upcycle and reuse but a fact is that the annual amount of textile garbage is growing constantly (15 million tons of wastefloating the landfill only in the U.S). 

People care more and more about healthy food and cosmetics but not necessarily about healthy textiles which cover the body our whole life. 

The planet needs companies, new brands, start ups, investors and creative individuals helping and taking over responsibility.